PR for AI visibility

Earned media coverage that gets you seen by AI and your audiences.

Overview.

As AI changes how people find and trust information, being visible in the right media is more important than ever.

Today, AI tools like Google’s AI Overview, ChatGPT and Claude summarise answers using trusted editorial sources – not your website, not your ads. That means PR and earned media coverage is no longer just a reputation tool. It’s how you show up in AI search.

This package is designed for businesses that need to be seen in the right places, quoted in the right stories, and recognised as credible by both humans and machines.. 

✔️ Build a future-proof PR strategy for the age of generative search

✔️ Secure media coverage AI trusts and references

✔️ Increase visibility in AI-generated answer

✔️ Shape how your business is summarised in search

✔️ Position your people as experts  

Does this sound familiar?

🆇  You don’t know how AI sees or describes your business

🆇 You’re not appearing in AI tools like Google’s AI Overview or ChatGPT

🆇 Your PR team is under-resourced or overwhelmed

🆇 You’re creating content but it’s not getting picked up or cited

🆇 Your competitors are being shown in AI search results – you’re not

How our work will help

How it works.

While every project is unique and tailored to your priorities, we follow a structured five-part process:

1. AI visibility audit.

We begin by analysing how your brand currently appears across tools like Google’s AI Overview, ChatGPT and Claude. We identify what’s being said, which sources are driving it, and what’s missing. You’ll receive a clear view of your media footprint, how it impacts AI summaries, and the steps needed to improve it.. 

2. Story development & media fit.

Next, we uncover compelling stories within your business that deserve to be told and match them to the outlets that matter most. This isn’t just about traditional media relations; it’s about ensuring the narratives we help craft resonate with both human audiences and AI systems that index and summarise content. We work to shape stories that travel well across platforms, strengthening your authority and trust signals where they count.

3. Earned media & thought leadership. 

We then focus on securing quality coverage that AI sees as credible. By placing stories in authoritative trade publications and sector-leading titles, drafting bylined articles and expert commentary and making sure your spokespeople are quoted in the right contexts, we help establish your leadership as a reliable voice in your industry. It’s all about making sure your brand and your people are not just noticed, but consistently referenced.

4. Owned content with AI in mind. 

Beyond earned media, we help you build an ecosystem of owned content that reinforces your key messages. We align your blogs, LinkedIn pots and social posts with your media strategy so AI systems can easily pick up on consistent themes and credible narratives. This approach strengthens visibility for your people and platforms, ensuring everything works together to support your reputation  

5. Measuring the difference & monitoring.

Finally, we see what impact the work has had on your brand visibility in AI search. If required we continuously track how and where your brand appears across AI outputs and media, adapting strategies as algorithms shift and new opportunities emerge. With regular updates and clear reporting, we show you exactly how your visibility is improving and guide your next steps to stay ahead.

Request full details & pricing.

Curious about how this could benefit your business?Complete the form below and we’ll send you a more detailed description of our process, including guidance on pricing and timescales.